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PERFORMER & DJ INQUIRY
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PERFORMER & DJ INQUIRY
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PERFORMER & DJ INQUIRY
ABOUT
Founded in Silence
1996 — A Vision Ahead of Its Time
FashionHarp® was founded in 1996 by iconic designer Karl Lagerfeld, in collaboration with Kelvis Outlook and Roy Bushmann. Originally known as Ready to Wear (RTW), the project began as a private digital archive to catalog Lagerfeld’s creative work. Long before the modern internet could support it, Lagerfeld imagined a virtual space where fashion, design, and culture would live on beyond the physical runway.
2002–2006 — Development of the Prototype
Lagerfeld spent the early 2000s privately developing the platform’s technical and creative framework. RTW evolved into a sophisticated digital system featuring designer portfolios, event scheduling, and multimedia capabilities—foreshadowing what would become FashionHarp®.
2006 — Public Launch of FashionHarp®
In November 2006, RTW was officially unveiled as FashionHarp®, becoming one of the world’s first free digital television channels dedicated entirely to fashion. It revolutionized industry access by offering livestreams, digital showcases, and calendar management—quickly becoming a trusted resource for designers, editors, and fashion institutions.
2006–2014 — Expanding Access and Global Influence
Over the next decade, FashionHarp® played a key role in expanding access to high fashion. It brought real-time coverage of global fashion events to the public and helped elevate luxury houses such as Chanel, Fendi, Paul Smith, and Dolce & Gabbana. By 2014, FashionHarp had official partnerships in all major fashion capitals—New York, Paris, Milan, and Tokyo—and began offering editorial content and digital networking tools.
Built on Light. A nonprofit multimedia platform and cultural archive at the intersection of fashion, technology, and global creativity—designed to echo into the future.
2014 — The Harp & The Fan: A New Era
A transformative moment arrived when Lagerfeld received a mysterious USB engraved with a harp. This led to a six-month creative exchange and culminated in The Harp & The Fan, a virtual couture experience where garments responded to each viewer’s digital identity. This marked FashionHarp’s shift from media platform to interactive art form, redefining how fashion could be experienced.
2017 — Transition to Non-Profit and the Launch of The Masthead
In 2017, FashionHarp® transitioned into a non-profit organization, reaffirming its commitment to accessibility, education, and cultural preservation. That year also saw the debut of The Masthead, a living archive honoring the creative forces who shaped modern fashion—including icons such as Princess Diana, Angelina Jolie, Naomi Campbell, Donatella Versace, and Anna Wintour. Inspired by the legacy of photographer Patrick Demarchelier, The Masthead preserves the visual and cultural stories behind fashion’s most influential contributors.
2018 — Launch of FashionHarpTV+® and Global Accessibility
In November 2018, FashionHarp® introduced FashionHarpTV+®, a 24/7 multimedia network offering trend forecasting, celebrity features, educational content, and real-time coverage of Fashion Week events. The platform opened its membership to users aged 13+, launched inclusive gender and pronoun settings, and further established itself as a hub for emerging creatives, digital editors, and talent managers.
2019 — Honoring Karl Lagerfeld’s Legacy
Until his passing in 2019, Lagerfeld remained deeply involved in FashionHarp’s evolution. His final contribution was a digital message delivered through an avatar, reaffirming his vision:
“Fashion is not only about clothes. It’s about the spirit that stitches past to future.”
His creative legacy continues to guide the platform’s mission and philosophy.
From Silence to Spotlight
2020–2021 — Innovation and Community Building
FashionHarp® introduced a Global News Feed in 2021, providing members with real-time updates, content engagement, and collaborative features. New tools such as the Ask Function allowed users to request profile updates, fostering authenticity and deeper networking within the fashion community. With over 42,000 registered members and partnerships with 4,300+ agencies, brands, and publishers, FashionHarp solidified its role as a dynamic, digital-first creative ecosystem.
2024 — Strategic Growth and International Presence
By 2024, FashionHarpTV+® secured strategic collaborations with major fashion houses including Chanel, Moncler, Roberto Cavalli, and Fendi. With headquarters in Florence, Italy, and Washington, D.C., and creative hubs in New York, Paris, Milan, and Tokyo, FashionHarp® emerged as a truly global platform—bridging fashion with music, film, art, and emerging technology.
FashionHarp® Today
Now operating as a non-profit multimedia platform, FashionHarp® serves as both a living archive and creative accelerator. Under the leadership of Roy Bushmann, Rachel Bridenbaugh, Cindy Koopmans, and Rosa Fusco, the organization continues to innovate at the intersection of:
Branding & UX design
Web & mobile applications
Content production & advertising
Talent management & international logistics
Through its constellation of digital properties—FashionHarp.com, FashionHarpMagazine.com, and FashionHarpTV.com—the platform provides immersive content, career resources, and exposure opportunities for creatives, agencies, and brands alike.
Whether documenting Met Gala moments, preserving Demarchelier’s photographic legacy, or championing emerging talent, FashionHarp® remains dedicated to one mission:
To connect creativity with opportunity.
2019 — Honoring Karl Lagerfeld’s Legacy
Until his passing in 2019, Lagerfeld remained deeply involved in FashionHarp’s evolution. His final contribution was a digital message delivered through an avatar, reaffirming his vision:
“Fashion is not only about clothes. It’s about the spirit that stitches past to future.”
His creative legacy continues to guide the platform’s mission and philosophy.
ATTEND MFW
PERFORMER & DJ INQUIRY
Our Comprehensive Services Include:
Exclusive Access to Premier Fashion Weeks and Film Festivals: Experience front-row access and behind-the-scenes insights at globally celebrated events such as Paris, Milan, New York, London Fashion Weeks, Cannes Film Festival, and more.
High-Definition Video Uploads and Professional Profile Development:
Showcase your portfolio with cinematic-quality videos and personalized digital profiles designed to attract casting directors, brands, and collaborators.
Creative Projects, Casting Calls, and Industry Masterclasses:
Participate in curated initiatives ranging from exclusive collaborations to educational workshops led by industry experts, fostering continual growth and skill enhancement.
Agency Placement and Global Career Support:
Benefit from our extensive network of top-tier agencies and receive comprehensive assistance covering contract negotiations, visa arrangements, travel logistics, and international accommodations.
Live Streaming of Key Events:
Engage with global audiences through live coverage of fashion shows, interviews, and special events, expanding your reach in real-time.
High-Profile Exposure:
Being featured in FashionHarp®—whether on our iconic covers, editorial spreads, or in-depth interviews—ensures your work is spotlighted before a discerning, fashion-forward global audience.
High-Definition Video Uploads and Professional Profile Development:
Showcase your portfolio with cinematic-quality videos and personalized digital profiles designed to attract casting directors, brands, and collaborators.
Creative Projects, Casting Calls, and Industry Masterclasses:
Participate in curated initiatives ranging from exclusive collaborations to educational workshops led by industry experts, fostering continual growth and skill enhancement.
Agency Placement and Global Career Support:
Benefit from our extensive network of top-tier agencies and receive comprehensive assistance covering contract negotiations, visa arrangements, travel logistics, and international accommodations.
Live Streaming of Key Events:
Engage with global audiences through live coverage of fashion shows, interviews, and special events, expanding your reach in real-time.
Brand Elevation:
Our brand’s prestigious reputation in the fashion and lifestyle media world enhances your credibility, positioning you as an influential style icon and a trendsetter in your field.
Exclusive Collaborative Opportunities:
FashionHarp® facilitates partnerships with leading photographers, stylists, designers, and creatives, fostering innovative projects that set new industry standards.
Industry Recognition and Credibility:
A FashionHarp® feature is a distinguished accolade that opens doors to brand endorsements, high-profile campaigns, acting roles, and other lucrative opportunities.
Access to Prestigious Events:
Join us at exclusive galas, soirées, and globally renowned events such as the Met Gala, where networking with key industry leaders, designers, and influencers creates invaluable career connections.
Editorial Influence:
Our thoughtfully crafted interviews and thematic features offer talents the platform to share their narratives, advocate for causes, and shape cultural conversations around fashion and creativity.
Global Reach:
Through our international editions and dynamic digital presence, FashionHarp® connects talents with diverse audiences well beyond traditional markets, expanding influence and engagement.
Exclusive Collaborative Opportunities:
FashionHarp® facilitates partnerships with leading photographers, stylists, designers, and creatives, fostering innovative projects that set new industry standards.
Industry Recognition and Credibility:
A FashionHarp® feature is a distinguished accolade that opens doors to brand endorsements, high-profile campaigns, acting roles, and other lucrative opportunities.
Access to Prestigious Events:
Join us at exclusive galas, soirées, and globally renowned events such as the Met Gala, where networking with key industry leaders, designers, and influencers creates invaluable career connections.
Editorial Influence:
Our thoughtfully crafted interviews and thematic features offer talents the platform to share their narratives, advocate for causes, and shape cultural conversations around fashion and creativity.
Actors & Actresses:
Feature in cover stories and style editorials that highlight your fashion evolution and reveal your off-screen passions and personality.
Models & Influencers:
Secure runway features, trend acknowledgments, and strategic brand partnerships that solidify your standing in the global fashion arena.
Designers & Creatives:
Elevate your collections and creative vision with exclusive features and celebrity collaborations that enhance your international profile.
Activists & Public Figures:
Raise awareness through cause-driven editorials and interviews that humanize your advocacy efforts and engage audiences meaningfully.
Establish and Enhance Style Authority:
Position yourself as a fashion leader and icon through curated exposure and expert branding.
Expand Global Reach:
Leverage print, digital, and social media channels to connect with new and diverse audiences worldwide.
Unlock Exclusive Industry Networks:
Gain entry to influential circles and events that catalyze career growth and collaborative ventures.
Create Lasting Career Milestones:
Cement your legacy with features and projects that highlight your journey and contributions to the creative industries.
Engaging with Editors
FashionHarp hosts virtual events like “Meet The Editor,” where you can interact with editors such as Rachele Alessandrini. During these events, attendees can submit questions in advance.
Connect with FashionHarp®
FashionHarp hosts virtual events like “Meet The Editor,” where you can interact with editors such as Rachele Alessandrini. During these events, attendees can submit questions in advance.
